Bring your product to your customers. Directly

Business considerations

Selling without the middleman’s margin means more profit

By opting for D2C sales, you can increase the price of the products you offer to your customers, and sell them more expensively than in a traditional business model. The products that go to the end customer are free of the middleman’s margin. This ensures that the entire profit from the sale goes to your company.

E-commerce brings D2C within your reach

The time when direct sales meant having to open a physical shop is long gone. 

Today, an online shop or marketplace (sales platform) is more than enough for D2C sales. Of course, there are costs involved (e.g. commissions for selling on a marketplace, fees for setting up and maintaining your own e-commerce system, etc.), but they are much lower than in the case of running a physical shop.

D2C brands know their customers better

This is because direct selling allows you to gain information about your end customers – information that is not available to companies that use intermediaries. 

By analysing the demographics, interests, opinions and customer acquisition channels, you can find out who is interested in your offers in order to match your product, communication and sales channels to their expectations.

Marketing and customer experience

D2C means having your own marketing strategy and tools

With a traditional sales model, your brand image depends on the advertising strategy that your intermediaries decide to adopt. 

D2C selling also gives you full control over the end customer experience. By choosing this option, you can create your own marketing strategy and optimise the customer experience.

The D2C brand is close to the customer

Direct contact makes it easier for you to establish a relationship with your customers – to manage complaints efficiently, to communicate through social media or to react to product reviews on an ongoing basis. 

What’s more, the information you learn from having a close relationship with your customers may inspire changes and innovations, such as improving your products or expanding your range.

There are unlimited D2C sales and promotion channels

Eliminating the intermediaries gives you freedom of choice. You can decide for yourself where to conduct marketing activities and where to sell your products. You can use price comparison services (e.g. Google Shopping), marketplace platforms (e.g. Amazon) or auction sites (e.g. eBay). In short, you can be wherever new customers are waiting for you.