Why juggle multiple CMSs when one headless CMS can meet all your needs?

We stumbled upon an intriguing statistic: nearly half (47%) of businesses are juggling 2-3 different CMS solutions at work. Even more surprising – 27% admit managing 4 or 5 CMSs! Only 19% stick with just one.

These numbers suggest an industry-wide challenge in content management efficiency.

In this article, we’ll break down why this issue arises, how it affects your business, and how the headless option can help.

Omnichannel is essential, but multiple CMSs aren't

The leading reason businesses turn to multiple CMSs is to achieve omnichannel capabilities. They aim to deliver consistent content across websites, mobile apps, digital screens, smartwatches, and whatever device comes next, ensuring it reaches users on all platforms.

It’s understandable. In an era where digital interactions go beyond the web, a single-platform focus is no longer sustainable. Businesses today need their content everywhere. However, the need for multiple CMSs reflects a problem rooted in a monolithic system. Their tight integration with a single frontend makes multi-platform delivery difficult.

The result? Companies end up adopting many content management systems to address different requirements of each channel, creating silos, fragmenting user experiences, and complicating workflows.

Other reasons for using several CMS platforms

Another reason to choose multiple CMSs is to ensure reliable content delivery. This can mean implementing backup options or addressing diverse front-end needs with specialized CMSs. If one content management system fails, another will take over.

On the other hand, organizations keep testing new CMS solutions, hoping to find a better alternative before fully committing. In reality, this approach creates unnecessary complexity, inefficiencies, and higher operational risks rather than solving the core issue.

Meanwhile, some businesses prioritize CMS systems that integrate seamlessly with emerging, faster technologies.

At first, these reasons may sound convincing, but we’ll show you how they’re actually costing you more than benefiting you.

The hidden costs of multiple content management systems

↳ Content silos: Without a headless CMS, content remains locked within department-specific tools, making it difficult for teams to access and reuse it efficiently. 

Instead of fostering collaboration, these silos cause delays in decision-making and responsiveness.

Imagine a scenario where different teams or departments store and manage content separately, without integration or easy sharing. For example, the marketing team might create content in one system, while the eCommerce team uses another, and the SEO team has yet another repository.

As a result, the information has to be manually transferred or recreated across different platforms and devices. On the other hand, when content isn't centralized, different teams might unknowingly create duplicate versions, leading to inconsistencies and wasted effort. 

↳ Fragmented user data: Without a single source of truth, you get inconsistent analytics and a weaker understanding of your audience compared to competitors with integrated systems.

Each channel might track users separately so businesses lose the ability to see a complete customer journey. You might only capture bits and pieces of user interactions.

Modern marketing relies on unified data to create personalized customer experiences (e.g., product recommendations, targeted emails). Conflicting or fragmented data makes it difficult to segment audiences accurately, reducing the effectiveness of marketing campaigns.

↳ Inconsistent experiences: When content is managed separately for different platforms, there is a high risk of inconsistencies. Customers may see different messaging, branding, or even functionality depending on where they interact with the brand.

Users expect a seamless and familiar experience across all touchpoints. A brand’s credibility relies on cohesiveness – whether a customer visits the website, uses the mobile app, or interacts with a chatbot, the experience should feel the same.

If the experience is different on a mobile app versus a website, it creates confusion and erodes trust in the brand.

Get more insights on today’s CMS challenges. Read on our blog.

Ready to simplify your content strategy with a headless CMS?

Embracing a headless content management system could be the turning point for your digital strategy.

In contrast to traditional, monolithic solutions, headless CMSs like Storyblok, Contentful, or Strapi completely decouple content creation from presentation. They’re specifically designed to simplify omnichannel distribution without sacrificing flexibility, performance, or reliability.

A headless CMS provides a single content repository that can deliver content across multiple platforms through APIs. You manage and share content from one central place.

Adopting a single headless CMS means:

• No more content silos and fragmented data,
• True omnichannel delivery,
• Consistent user experiences across all platforms,
• Greater flexibility in adapting to new technologies (without uprooting your entire system),
• Reduced operational complexity and risks.

Explore the key advantages of headless CMS for users, marketers, and developers.

Making the switch: How hard is it?

Instead of managing multiple CMSs and navigating unnecessary complexities, it's time to simplify. 

At Tandemite, we've helped numerous companies transition smoothly from the complexity of multiple CMSs to streamlined headless solutions.

We specialize in three industry-leading headless content management tools:

• Storyblok CMS: User-friendly visual editing, perfect for marketers.
• Contentful CMS: Enterprise-grade flexibility, ideal for scaling.
• Strapi CMS: Open-source customization, great for technical teams.

We help you ride smoothly, confidently, and efficiently, side-by-side, towards your business goals. Let’s get started and cut the clutter in your content management strategy.