You’ll find us on:
Case study Taxpress - header banner

Taxpress

2019 | Consulting

Taxpress x Tandemite

How we created an optimal solution where others had failed. How we created a sales system for products from distant categories, and how we combined modernity with tradition.

Stage 1: In tandem with whom?

Taxpress – an opinion maker in its industry

Taxpress is a company with over 20 years of experience, offering its clients courses, books and specialist publications. It deals with issues related to the fields of tax law, public finance and state aid. Our goal was to create a sales system for such a diverse range of offerings.

Tandemite icon: landing page

Magazines

Taxpress is the publisher of four monthly magazines, which are available for traditional sales and via subscriptions

Tandemite icon: book

Books

The publishing house regularly publishes studies related to legal and tax issues.

Tandemite icon: cap

Courses

The company organises courses – initially only in-person, but now also online.

TANDEMITE THROUGH THE EYES OF THE CLIENT

See what Taxpress said about our cooperation

5

We were very impressed with their graphic design skills. It was very helpful for us to focus the Tandemite team on analyzing and tailoring the solution to achieve our goals.

Dorota Lebiedzińska | Main Secretary of Publishing House

Taxpress

STAGE 2: WHERE TO?

Design challenge

Taxpress had a specific problem – the system that had been designed by a competing company did not work. After two years, the client decided to end this ineffective cooperation and start from the beginning with Tandemite. What was our advantage? We had experience in e-commerce design for the training industry that we gained while working on the Socjomania website.

The implementation of Taxpress was associated with three basic challenges.

First, we had to design a system that would enable sales of three entirely different types of products: books and magazines, periodical subscriptions and training courses. It was therefore necessary to create a unique structure, as well as to make it easier for the company to manage its diverse assortment.

Secondly, we faced the challenge of designing a modern system that would remain based on a traditional, conservative identity, which was firmly rooted in the minds of the recipients.

Finally, the Taxpress website had to be adapted to SEO requirements and leave space for an extensive content layer (detailed product descriptions), which would help with building an appropriate image of the company.

Stage 3: In motion

Process

Our cooperation with Taxpress started with a UX audit, which we conducted to check how users go through the website and how they react to the complex range of offerings. In this way, we were able to spot the most important problems with the system and understand the users’ expectations.

Together with the client, we decided to create a new portal (named Kazus Podatkowy), designed to both sell products and communicate with customers. After this, our client also decided to let us take care of their other portal. We implemented it on the same platform as the Tax Case.

To design both services based on our customer’s expectations, we decided to use an existing brand image. We used elements from Taxpress and Kazus Podatkowy, which were deeply rooted in the users’ minds, and implemented them in a new way. 

Implementation details

In cooperation with Taxpress, we used tools such as:

  • Business analysis
  • UX audit
  • Pimcore
  • Functional design
  • Graphic design
  • Software and implementation

Stage 4: Finish

Solution

Our team designed two consecutive online stores that were fully tailored to the client’s needs  – first for the Kazus Podatkowy website, and then for the Taxpress website. Using Pimcore was significant in the implementation processes of both stores – thanks to the platform, our client was able to use the PIM mechanisms to manage their offers.

We also took care of the option for posting extensive product descriptions, thanks to which the users fully understand what they are paying for and what knowledge they will obtain. We optimised the tools for searching and filtering the products and content for individual groups of recipients. Furthermore, we added the ability to download an electronic version of the purchased materials from the user’s account, thanks to which the website gained the dimension of a personal virtual library.

With regard to the courses, we used a system of tags and dependencies between individual products. Thanks to this, we made it easier to present various variations, such as dates, price packages, agendas and course leaders. The administrator also gained the ability to combine products from the range with selected articles from the knowledge base, in order to present them to users who are interested in a specific issue.

The system we created, which was used to sell classroom training, turned out to be flexible enough to start selling online training courses during the COVID-19 pandemic.

Implementation

Breakdown of the content and products

A clear layout of the content and products makes it easier for a user to quickly reach the selected category. Cross-selling solutions also increase the sales efficiency.

 

Case study Taxpress - image2

Simplified shopping path

Regardless of the product category, the path from a decision to a purchase is short and simple. Thanks to this, the user can go straight to their goal.

Case study Taxpress - image4

We were able to spot the most important problems with the system and understand the users’ expectations.

Planning and purchasing training

Clearly presented training information helps a user to select, pay for the appropriate training course and schedule it in their calendar.

Case study Taxpress - image3 szkolenia

Something for the geeks

Technologies we used

In our projects, we only use proven technologies. For Taxpress we used:

01

Pimcore

A platform for managing data and user experiences.

Find out more
Case study AXA Assistance - header banner
Case study 7R - header banner
Case study FOX Fittings - header banner

Achieve your specific business milestones with our expertise

Share your vision
4.9 rated by our clients on clutch

Take the first step to digital success. Get a complete guide to PIM and Pimcore for free!

Write to us

We are waiting for your message

Tandemite icon: clock

Fast contact

We will contact you within 24 hours to talk about your business needs.

Tandemite icon: paper airplane

Precise response

We will prepare an estimation of your project, considering the costs and execution time.

* Fields marked with an asterisk are required
or drop your company brief here. PDF or DOCX
You will find more information, also on your rights, in Privacy and Cookie Policy
This website is protected by reCAPTCHA and Google. Privacy policy

We use cookies to ensure the best experience on our website. If you continue to explore this site, we will assume that you are happy with it.