Instead of showing everyone the same generic content, your website could adapt to each visitor, showing them products, offers, and information that match their interests and needs.
If you want to improve how you interact with customers online, you might have heard of something called a Digital Experience Platform (DXP).
Most businesses believe they understand customer engagement, but without a DXP platform like Pimcore, they are merely scratching the surface. How much could your business grow if every customer interaction was perfectly tailored?
Let's break down what that DXP means and why it might be useful for your business.
What are digital experience platforms? What is the DXP approach?
DXP stands for Digital Experience Platform.
Digital experience platform is a suite of tools designed to optimize the entire customer experience across different channels related to the organization's services. They integrate various functionalities for managing web content, digital assets, and user interactions into a single platform.
The DXP approach focuses on creating a seamless and personalized experience for users, no matter where or how they interact with your business. This means having the ability to adjust content and interactions based on customer data.
What are the core capabilities of DXP?
DXPs typically include capabilities such as:
- Content management: Content is at the core of digital experiences, so most DXPs have some CMS capabilities. DXP serves as a central repository for managing digital content.
- Customer data management: DXP collects and stores user behavior data (browsing habits, purchase actions, and also their location or the type of device they use) to build long-term customer relationships and provide personalized experiences.
- Asset management: Digital asset management is closely related to managing web content. DPXs store not just text but also images, videos, and other files, ready for use in many situations.
- Commerce: DXP provides solutions to streamline web transactions through eCommerce functions. They handle all the technical aspects to set up a digital shop, process payments, and oversee orders.
- Personalization: By utilizing advanced analytics, DXP provides real-time data to optimize interactions and deliver tailored content & offers for each user. For example, if a customer has shown interest in a specific product, the website can display related content or offers.
- Omnichannel delivery: Digital experience platforms provide consistent messaging and branding across web, mobile, and social media from a single interface.
- Integration: DXPs come flexible APIs and open architecture, making it simple to integrate with the best solutions for various parts of the DXP stack, resulting in a complete digital experience platform.
Why does Pimcore deserve your attention?
The shift to personalized customer engagement was marked by the introduction of platforms like Pimcore DXP.
Pimcore enables advanced data collection on user behavior, thorough analysis, and the creation of digital experience strategies. With this open-source software, users can unlock new methods for engaging and targeting their audience.
The platform's modular architecture gives access to a wide range of features, ensuring it can meet nearly all the needs of its users, and benefit businesses undergoing digital transformation. Pimcore offers a consolidated platform that integrates:
- content management,
- digital asset management,
- e-commerce (powered by plugins),
- customer relationship management.
In an increasingly digital world, it's crucial to have a central data and experience management platform. Pimcore DXP combines all these functionalities into a single system, offering a more advanced solution for managing digital experiences without the need for multiple disparate tools.
Plus, it facilitates integration with existing IT infrastructures, enhancing the ability to deploy comprehensive digital experiences. You can compare Pimcore and other DXP solutions here.
Use case
Let’s say a new customer visits your coffee store online for the first time. They browse through several pages of dark roast coffee but don’t make a purchase. The next time they visit, Pimcore recognizes them and highlights a special offer on dark roast coffee right on the homepage, along with some new products in that category.
If another customer regularly buys coffee beans and filters but has never looked at your brewing machines, Pimcore might display a promotion on brewing machines to show them something they might not know they need yet.
How does DXP work?
Here’s how it works in a few simple steps:
Step 1: Data collection
Every time someone visits your website, Pimcore starts collecting data. This could include what products they click on, what they add to their cart, or even how long they spend on certain pages.
Step 2: Customer segmentation
Pimcore then groups visitors into different segments based on their behavior. For example, one segment could be “Coffee Lovers,” who frequently browse coffee products, while another could be “Bargain Hunters,” who tend to click on sale items.
Step 3: Content personalization
Once the segments are defined, Pimcore’s DXP module customizes what each group sees. A “Coffee Lover” might see a banner promoting your latest single-origin coffee, while a “Bargain Hunter” sees a sale on brewing equipment.
Step 4: Continuous learning
Pimcore doesn’t just stop after one visit. It continually learns from how visitors interact with your site, refining and improving the personalized experience each time they return.
Why do we need DXP? Business advantages of using Pimcore solutions
DXP is more than just a concept; it’s a real solution that helps businesses perfect their digital experiences:
Improved interaction on touchpoints
With Pimcore DXP, businesses can tailor interactions based on individual preferences and behaviors. Each customer gets a personalized experience, which keeps them engaged and satisfied. For instance, an online bookstore can recommend books based on past purchases, improving customer service and loyalty. Or, if a customer often buys dark roast coffee, your website could highlight new dark roast blends as soon as they arrive.
Improved automation
With all essential tools integrated into a single platform, Pimcore DXP streamlines workflows and reduces the need for multiple systems. This integration leads to more efficient processes, less redundancy, and lower operational costs. A travel agency, for example, can manage bookings, customer inquiries, and digital marketing campaigns all from one platform, saving time and reducing errors.
Improved marketing
Investing in expensive marketing tools is wasteful unless you're leveraging Pimcore DXP's tailored engagement capabilities.
Pimcore DXP's robust analytics and data management features provide businesses with valuable insights into customer behavior. These insights enable data-driven decision-making, leading to more effective and targeted marketing messages that resonate more deeply with their audience.
The goal is to make proactive product recommendations and exclusive offers.
Consistency across platforms and devices
A digital experience management platform ensures that customers have the same experience whether they are on a website, using a mobile app, or interacting through social media. This consistency helps maintain brand integrity and trust. For example, a restaurant chain can use a DXP technology to ensure their menu, promotions, and loyalty programs are consistent across all digital touchpoints.
Every touchpoint counts when you're using Pimcore DXP to enhance customer loyalty.
Pimcore DXP in practice [Case study]
Read how we created the perfect DXP platform for a manufacturer specializing in plumbing parts, and why Pimcore may be an ideal solution for enterprises in the B2B sector.
Difference between DXP and CMS
A Content Management System (CMS) is mainly used for creating and managing website content. It lacks the integrated customer data and personalization features found in the DXP software.
While a DXP includes CMS capabilities, it goes beyond just content management. It not only manages content but also collects and uses customer data in order to enhance the way businesses interact with their users across a variety of digital channels.
Remember! Big, advanced websites need content management that is both scalable and efficient. The more complex the site, the more beneficial personalized content is.
Want to improve how you interact with customers?
In today’s digital age, failing to personalize customer interactions is a pivotal misstep no brand can afford. The scope of what digital content and experience management involves has expanded significantly.
Thanks to Pimcore, companies can gain a competitive edge by giving consumers exactly what they need. It merges various modules and data sources to produce personalized, real-time optimized content. Pimcore is a powerful tool for almost every challenge in the digital sector. Even if you’ve never heard of Pimcore or DXP before, think of it as a way to make your website smarter and more responsive to each visitor’s needs.
Take your customer engagement to the next level with Pimcore DXP. Contact us today for a free consultation and discover how our tailored solutions can drive your business forward.
At Tandemite, we believe in creating relationships, not just digital solutions. We provide seamless integration of Pimcore DXP into your existing infrastructure, and ensure your digital platform runs smoothly and fits your specific business requirements.
