Pimcore: What is it and what does it offer?
If your business experiences difficulties with data overload and management of complex business processes on the Internet, Pimcore is the answer. This system also allows for an effective digital transformation of companies that still do not dare to fully digitize. What are the features of Pimcore, and why is it worth implementing in your organization?
Data management in Pimcore
Product Information Management, PIM: Pimcore is an open-source platform allowing for simple and centralized data and experience management, which enables organizations for highly effective optimization of business processes.
The functionalities of the system include Product Information Management (PIM), Master Data Management (MDM), Digital Asset Management (DAM), and Customer Data Platform (CDP).
What opportunities does Pimcore offer?
Easy product data management
The Pimcore platform allows you to integrate, consolidate and manage any type and amount of data in your company from different categories and sales channels. For instance,you own a clothing brand. But it's not only digital commerce. If you sell through stationary stores, telephone, an online store, or social media, and that is additionally linked to price comparison engines, each newly introduced product will automatically appear in the databases of each of these channels. Pretty impressing, right? No question, why is it called an experience management platform as well.
Any product updates will also appear in a system integrating different sales methods, regardless of the type of data involved.
Scalability and support for extended organizations
Pimcore allows for a centralized use of multiple domains, which lets your business grow without having to change the system on which you operate. Your organization can also connect its databases with the new domains without costly migration. This allows different branches of the company to share data. What's more, Pimcore can be integrated with such digital commerce and enterprise management systems as ERP or CRM.
Managing numerous products
The software allows you to conveniently aggregate and manage thousands of products. You can quickly and easily search, edit and publish content from a single system. All this increases the efficiency of business processes, saving time and team resources and, as a result, significantly improving ROI.
The Pimcore platform also provides you with an opportunity to integrate product information management, data quality, and asset management, allowing your company to control all business information that relates to products, customers, suppliers, and other aspects of your business.
Centralization of multimedia resources
It also allows you to manage image, audio, and video files from the same place. The system also provides a convenient data editor, containing such additions as image cropping, and a tagging option that allows you to quickly find the resource you are interested in.
Video content can also be automatically converted and transcoded. This allows you to create different versions of data for each sales channel, enabling compatibility with the customer's target device, which is an invaluable digital asset management move in the age of mobile applications.
Central management of customer data
The system allows, among others, convenient customer segmentation, offers personalization, and marketing automation.
Consolidating marketing databases also lets you better manage and coordinate cooperation with partners and suppliers in multichannel campaigns. The data is unified, transparent, and divided into clear segments, which makes it easier to use it in the company's operations, regardless of the scale of the business. This also makes it possible to conduct more targeted campaigns.
How to use Pimcore?
CMS (Content Management System)/UX
Pimcore WCM (Web Content Management) allows for the centralization of activities related to any types of marketing channels, whether they are social media, mobile applications, or even IoT (Internet of Things). In addition, the system allows you to create content that is more focused on the customer’s needs and personalized (based, for example, on behavioural targeting). Pimcore is also as easy-to-use as other popular CMS systems: the drag and drop function saves the time of content managers.
Pimcore not only has the same advantages as other CMS systems, but also surpasses them in many aspects:
- Pimcore is much more flexible and allows for more in-depth personalization than Adobe or Sitecore. Unlike those two brands, Pimcore is an open-source platform, which does not require to purchase a license.
- Unlike the open-source Drupal or paid Adobe, Pimcore allows you to automate marketing, personalize your content (in Drupal, this requires a paid add-on) and publish content on multiple channels. Pimcore is also, unlike Drupal, ready to handle complex organizations and support cloud solutions, such as Content as a Service (CaaS).
Rich product management features make Pimcore the ideal tool for e-commerce. Data centralization and the possibility to consolidate multichannel sales allow for a clear optimization of business processes, saving employees' time and increasing sales.
The advantages of Pimcore compared to other e-commerce systems are:
- Unlike Magento and Shopify, Pimcore offers in-depth personalization, interactive product configuration, and integrated PIM, DAM, and CMS functions,
- Support for Web-to-Print Magic and marketing automation tools (with Magento and Shopify, this requires external tools),
- Pimcore, unlike its competitors, has integrated PIM and DAM tools while being a fully-fledged CMS,
- Unlike Magento and Shopify, Pimcore does not require large organizations to purchase a licence to use the software.
Companies that use Pimcore
Pimcore has become very popular among major companies from all over the world, including:
Peugeot used the advantages of Pimcore as a CMS. The company wanted to reduce the time needed to add new products. Pimcore enabled significant automation of this process. The company's employees also appreciate the ease of use of the website based on the system.
The key point here is that Pimcore works perfectly well in the case of an international company that has branches in many locations and speaks many languages. The system has also enabled the creation of an intuitive product configurator and the use of a native behavioural targeting engine.
Burger King took advantage of Pimcore's capabilities in the form of a more convenient website, updated with new content and support for mobile applications, including push notifications. This allowed its customers to receive notifications about new promotions and coupons.
The system's support for multilingualism was also important, as Burger King operates in many countries, and in each one, the restaurant chain’s offer varies slightly. Above all, Pimcore enables the management of the entire content within a single, consistent central system, which greatly facilitates the synchronization of marketing activities.
One of the leaders in the sports products industry uses Pimcore to operate its Intersport Rent service. This allows customers to rent sports equipment instead of buying it. The process is done online, after which the equipment can be picked up at the store.
With Pimcore, an application has been created that allows you to book your equipment in a chosen city or ski resort on a specified date. The customer data platform (CDP) provided by the system helped to create a coherent database and manage the profiles of over three million customers.
A better database service has not only increased customer satisfaction, and data and experience management, but also allowed Intersport employees to optimize the use of the range of products and centralize marketing activities.
Pimcore helped Audi to improve the interior design of car showrooms around the world. It has become possible to connect dealers with suppliers of furniture and showroom signage, allowing for efficient ordering of interior design elements. All of this has served to make the brand image more coherent.
What's more, Pimcore saved the dealers a lot of work that had to be done manually before by going through extensive documentation and filling out forms. Thanks to the automatic order service, dealers from all over the world were able to quickly set up the decor of the showrooms and place orders from the appropriate suppliers.
Pimcore allows for the effective management of product information, data integration facilitating cooperation with partners and contractors, and easy management of digital resources and customer data on one platform. It is a great digital commerce and CMS tool that can compete with the biggest players on the market and even exceeds them in many respects. It's great for both B2C and B2B sales. Works perfectly for manufacturers.
Does it sound great? We agree. And that's why we make so many Pimcore PIM projects. As their partner. If you want to know where to start, contact us. Let's talk about your needs and find out the best solutions for your business!
Too soon? Then, check out how did it work for others in our Pimcore Case Studies.
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