Why choosing Pimcore means better data management in 2025

Whether you’re running an online store, a manufacturing unit, or a distribution network, ensuring accurate product details for retailers and marketplaces is a constant challenge – especially when dealing with complex product hierarchies like variations and kits. In 2025, your organization will find Pimcore software to be a highly valuable asset.

This article covers:

• What makes Pimcore different from other solutions,
• The latest updates in Pimcore (2024 recap),
• Benefits of Pimcore’s rich ecosystem for every department,
• Actionable steps for businesses considering Pimcore.

Why choose Pimcore over other solutions?

Businesses often rely on multiple independent, disconnected systems – a PIM, a DAM, a CMS, and various e-commerce platforms.

The result? Fragmented data, outdated product catalogs, inconsistent marketing materials, duplicated work, and costly inefficiencies. 

Pimcore solves this problem by combining:

1) PIM (Product Information Management) – Centralize product-related information for all sales channels.

2) DAM (Digital Asset Management) – Store, organize, and optimize images, videos, and documents.

3) CMS (Content Management System) – Manage websites, blogs, and e-commerce content.

4) E-commerce Platform – Build a highly flexible online store for individual customers and business partners.

5) CDP (Customer Data Platform) – Use data-driven personalization for better customer experiences.

Bottom line? Many businesses start looking at Pimcore for its PIM capabilities – but what they get is so much more. Instead of running your business with five different platforms for product data, digital assets, content, and sales, you get one powerful system to control your entire digital presence. 

Learn more about the types of data you can manage in Pimcore.

Pimcore is:
✔ Flexible – Open-source and customizable,
✔ Scalable – Grows with your business, handles millions of SKUs and global operations,
✔ AI-driven – Automates tedious product management tasks,
✔ Cost-effective – Eliminates the need for multiple separate tools.

Pimcore’s biggest updates: What changed in 2024?

In 2024, Pimcore introduced key updates to enhance system efficiency, usability, and overall performance. These improvements reflect its dedication to staying ahead in the industry. Here’s a closer look at the most impactful changes:

Enhanced user experience

1. Pimcore Copilot – AI-powered automation

Pimcore Copilot, the AI-driven backend assistant within the Pimcore platform, has been extensively upgraded in the 2024 release. It provides a centralized interface where users can:

• Execute bulk updates and modifications,
• Automate repetitive tasks,
• Track the status of long-running tasks, abort or restart already finished tasks,
• Customize functionalities to fit specific needs,
• Get context-aware suggestions while managing content, based on your workflow.

(Source: Pimcore.com)

Why it matters: Instead of spending hours updating product data, content, or assets manually, Pimcore Copilot does it for you. This tool aims to make interactions with Pimcore more efficient and user-friendly.

Explore how the Pimcore Copilot extension can enhance your experience. Read more here.

2. Quill: The new WYSIWYG editor

Pimcore adopted Quill as its default WYSIWYG editor to address licensing changes with previous editors.

• Faster and cleaner text editing.
• More formatting options for product descriptions and blogs.
• No licensing limitations (unlike the previous editor, TinyMCE).

Why it matters: Your content team gets better control over how your product content is formatted and displayed. This transition ensures they have access to a modern, more intuitive tool.

Advanced automation and AI integration

3. Smarter AI for images & text

Businesses managing large product catalogs, unstructured product information, digital assets, and multilingual content will especially benefit from these upgrades:

• Automated text classification & sentiment analysis – Identifies missing or weak product descriptions and suggests improvements. Uses AI models to analyze, tag, and categorize data.
• AI-powered image upscaling & cropping – Enhances image quality without pixelation or loss of detail, and saves time for designers and marketing teams by eliminating manual resizing. Smart cropping ensures correct image dimensions for different platforms (e-commerce sites, social media, and print)
• Smart filtering & data object management – Enables AI-driven automatic filtering of product data. With Pimcore Query Language (PQL), finding the right data is now faster and more precise.

Why it matters:

No more blurry, poorly cropped images – AI ensures high-quality visuals across all channels.

No more inconsistent or missing product descriptions – AI improves text organization and accuracy, automating tasks that traditionally required manual intervention.

No more slow, manual filtering of large product catalogs – AI speeds up navigation and searches.

Improved data management and flexibility

4. Better search performance with OpenSearch & Elasticsearch

In response to user feedback and changes in licensing policies, Pimcore now supports both OpenSearch and Elasticsearch.

Why it matters: This dual compatibility offers flexibility, allowing users to choose the preferred search engine that best fits their requirements.

5. Introduction of Generic Data Index

To improve search capabilities, Pimcore introduced a Generic Data Index powered by OpenSearch. This feature serves as a central search engine, enhancing the performance and accuracy of searches across data objects, assets, and documents.

Why it matters: By providing a unified indexing system across various Pimcore extensions, it ensures users and admins can quickly find the information they need.

Developer-friendly enhancements

6. Symfony Flex support

For businesses that need custom solutions, Pimcore now supports Symfony Flex, making it easier to install and manage third-party integrations.

• Faster customization and plugin installation.
• More flexibility for developers to extend Pimcore’s functionality.
• Better long-term scalability.

Why it matters: If you’re working with a development team or agency, this update means faster and easier Pimcore implementations with fewer technical roadblocks.

The full release for 2024 you will find on Pimcore's official website.

How different teams benefit from Pimcore in 2025

Pimcore software doesn’t only help product managers. It impacts every department inside a company.

Marketing & content teams:

• Instant updating of product information, regardless of the distribution channel.
• Easier maintenance of brand consistency, thanks to collecting all the related materials in one place. It also allows content and already-created pages to be reused, eliminating the need for the marketing team to contact the developers to copy or modify the content.
• User segmentation based on behavior to deliver targeted marketing campaigns.
• Support for storing and editing images in various sizes and formats.
• The platform can be integrated with a wide selection of marketing tools.

Sales & eCommerce:

• Detailed information on order volumes, values, and statuses.
• Creating and managing vouchers, discounts, and coupons directly within the system.
• Faster time-to-market for new products. 

SEO:

• Optimization of subpages; for instance, by editing titles and meta descriptions, which enhance search engine visibility.
• Controlling crawler access to improve site indexing (Robots.txt management).
• Ability to track and fix broken links automatically.

Team leaders:

• Defining roles and permissions to streamline collaboration, even across global teams operating asynchronously.
• Progress tracking, ensuring projects stay on course.
• Customizable workflow.

Logistics:

• Stock management – You can efficiently oversee inventory and forecast product demand to meet market needs.
• Merging data from online and offline channels. Supporting models like click-and-collect.
• Instantly refreshing product information across the supply chain, reducing discrepancies.

Development:

• The open-source nature of Pimcore lets you modify the code to suit specific needs.
• Leveraging community support for solutions.
• Integration with various tools through secure APIs, enhancing system interoperability.

Translations:

• Managing translations from a single interface, regardless of language pairs.
• Clear guidelines related to the translated objects, such as buttons.
• Security of the translation: the translator is only authorized to edit the text, but not the structure of the object.
• Support for the translation of units, date formats, etc.
• *The Pimcore interface can also be translated, allowing teams to work in their native languages.

Customer care:

• Fewer returns, thanks to a consistent and extensive presentation of the products across all support channels.
• Fewer orders canceled from the vendor’s websites, due to differences between stock and product availability information displayed in different channels.
• Fewer customers asking how to use the product, thanks to the distribution of instruction manuals and other educational materials.
• Customer history and interactions in one place.

Finances:

• Direct access to centralized data related to sales values.
• Customizable pricing rules.
• Taxes for products are easily definable directly within the system.

Challenges & solutions when implementing Pimcore

Like any powerful system, Pimcore requires proper setup to maximize its benefits.

Challenge: Requires technical expertise
Solution: Work with a Pimcore-certified agency for a smooth implementation

Challenge: Migration takes time
Solution: Start with core functionalities, then expand gradually

Challenge: Requires ongoing maintenance
Solution: Use Pimcore’s active community and expert support

If your organization is serious about scalability, automation, and efficient product data management, investing in Pimcore could be one of the smartest moves you make in 2025.

Best for:

✔ Retailers, e-commerce brands, wholesalers, and manufacturers,

✔ Companies expanding to multiple online marketplaces,

✔ Businesses frustrated with manual data entry of ever-changing data across different product lines.

Don’t miss out on the benefits of Pimcore for your business. Contact us now!